Get More Clients Now

A lot of people say they want to get more clients. But more often than not, they are not focusing on the critical components that would give them the fastest path to cash.

The hard truth is, all the "leveraged" and "passive income" talk sounds good on paper but unless you have a clear message and a loyal following (which you get by having a clear message, know where to find your people, and spend the time to build relationship), selling five slots in a $200 program is not going to do a whole lot.

Here is what to do to get clients fast:

1. Who Are You? Who Are They?

Find your voice, nail your message, and define your niche so you can put yourself in front of the right potential clients with the right message that resonates with them and make them feel connected with you.

You have to dig deep to find YOUR message - not me-too wishy-washy but something you can stand by and want to be known for.

Defining your niche means really get to know your ideal clients inside-out. You have to know what their emotional triggers are, and how you can get through to them (i.e. get the attention.) Knowing your niche also means you know where to find your potential clients.

2. Your Confidence

Know how to confidently tell your potential clients "what you do and how you do it" in a way that your ideal clients can understand the value you provide. When I work with my clients, the process of designing their signature system is very powerful.

If you fumble and babble when you tell your potential clients how you deliver results for them, would you expect them to have confidence in you to work with you?

This signature system also directly informs your high-end private program/package, giving you an offer you can sell right away.

3. "Get Paid" Opportunities

Design a profit pyramid/sales funnel to map out various price points through which your clients can engage your work, in formats that tap into your passion and genius. This can maximize the number of clients you get by offering a variety of products and services.

Don't feel like you have to create two dozen things to offer - that would just confuse your clients (and the confused mind says no!) Plan out a few solid offering - starting from the 1:1 package that you can sell right away - and knock them out one at a time according to your marketing calendar.

4. Sell Like You Mean It

Master your sales conversation to the clients sign on with you. After all, you can do all the marketing and get all the leads, but it you are not closing the deal you are not making money.

The money mindset behind this sales conversation is a very important component - it gives you the confidence, the boundary and the right energetic approach to ace the session.

Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their creativity and individuality.

Tips On Marketing For Lawyers

These days, there are more people entering the legal profession. While there might have been a time when lawyers only need to open an office and clients will pour in, finding clients have become a lot more challenging these days especially to new lawyers. With the number of lawyers increasing each year, one has to resort to advertising to establish presence in the community.

There are various reasons why one has to resort to marketing for lawyers but it does not necessarily mean that one is a bad lawyer that is why there are a very little number of clients that know him or her. More often than not, it is because clients tend to flock to the more established law firms merely because of proven reputation.

This should not deter lawyers who are just starting with their practice and are not yet given the chance to prove themselves and establish commendable reputations. Here are some ways to attract clients:

1. Establish an online presence.

While old school lawyers developed reputations through getting featured in newspapers, magazines, and even televisions, today's lawyers can take full advantage of the online community.

It is easier to let people know how good you are as a lawyer by putting up blogs detailing your practice or sharing your opinions, posting Tweets about your ideas on certain issues, and maybe even Vlogs on YouTube about how to argue in moot court or debates can let people know the potential you have to become an outstanding lawyer.

2. Strengthen your online presence by creating a website.

To reinforce your online presence, you can establish a website where people can visit and know more about your law firm, your partners and/or associates, your practice, your educational background, and, most importantly, how to get in touch with you. To help you track the traffic to your site, install Google Analytics in order to help you improve your site, if there is a need to.

3. Be sociable.

Mingling at social events, whether or not related to the legal profession, can help widen a lawyer's connections and potential referrals. It is important for a lawyer to be able to socialize very well and follow through with coffee or breakfast meetings in order to strengthen the connection with people one meets at social events either as potential client or potential referral. The friendlier one is towards fellow lawyers, the more chances such fellow lawyers may recommend you to clients.

5 Business Lessons

Oh sweet Africa - you have stolen my heart.

I was on a trip recently to different parts of Africa and it was absolutely life-changing. I did have high expectations with respect to the projects we were working on - and those expectations were greatly surpassed. We gave a lot and we received so much more in return.

Wisdom is wealth. ~ Swahili

Often, we read about the differences in the world and, in fact, the differences in our businesses. My own clients will say 'well, but you don't know MY business'. Business is business, folks! And this recent trip to South Africa affirmed that. I have definitely come to the conclusion, both in our personal lives and in our business lives, that we are truly more alike than different.

If you are filled with pride, then you will have no room for wisdom. ~ African proverb

LESSON #1 - This quote really jumped out at me. The one MAJOR lesson I believe we can learn from the people in Africa is to learn to listen - to swallow our pride and our egos and to learn to really listen. At the speaking engagements I had in Johannesburg and at the coaching/mentoring/training sessions in Zimbabwe, it was amazing to me that you could actually hear a pin drop in the rooms. These women entrepreneurs had a HUGE appetite for learning and when any of us spoke, there was total and absolute silence. That spoke to me of That is seriously lacking here in many of our meetings, our gatherings, our retreats and workshops. This is definitely a business lesson and one that many of us in North America can get better at. When we listen - we learn.

Traveling is learning. ~Kenyan Proverb

LESSON #2 - "When you travel the world around you, it changes the world within you." - this is a quote I wrote in a travel blog about 4 years ago when I was on a world tour. My feelings are the same having just come back from Africa. Traveling is learning. I encourage entrepreneurs to get out of their comfort zone, out of their communities, out of the 4 corners of the world - and travel. Yes, WE have a lot to offer with all the successes experienced in North America - but we also have a lot to learn from people in other countries. While we are more alike than different, I believe there are many ways we can simplify what we do - and when we travel, we are exposed to these different ways. In Zimbabwe, we created customized, simple budget sheets for the women to track their revenue. Many of my OWN clients do not have this habit yet. Perhaps they need to travel to Zimbabwe to learn from the women entrepreneurs the true value of doing just that - tracking our numbers. On this trip, we also learned the power of community (we are stronger together!), the power of asking questions, the power of punctuality (many of these women walked for hours to get their spot at our training session), the privilege of learning. I do believe we take a lot for granted in our lives in North America - travel is the answer when it comes to getting perspective.

Unity is strength, division is weakness. ~ Swahili proverb

LESSON #3 - THERE IS STRENGTH IN NUMBERS! As I worked with the women, whether from the market in Victoria Falls or as part of the Global Mentoring Walk in Johannesburg on International Women's Day, it was evident there is strength in numbers. Many entrepreneurs try to do it all themselves. That is one of the biggest mistakes I see. When you travel and see the different cultures and the strength that does exist in numbers, it is a lesson we can all take to heart. Every entrepreneur needs to have a coach and should belong to a business mastermind group. Division IS weakness - it can lead to isolation, loneliness, overwhelm and numerous challenges. Together we are stronger!

If you want to go quickly, go alone. If you want to go far, go together. ~ African proverb

If I am in harmony with my family, that's success. ~ Ute proverb

LESSON #4: CREATE A BUSINESS THAT SUPPORTS YOUR LIFESTYLE This is one lesson we can learn well from the women of Africa. Be in harmony with your family. I see many entrepreneurs working incredibly long and hard hours - forsaking time with family. That's backwards, people. You want to have a clear vision for your life and for your family - and create a business that supports that. The women in Africa are very focused on their families. It is so evident. Yes, they want to learn. Yes, they want to work. Yes, they want to make money. They are clear on their WHY - it's their family. When you are in harmony with your family that really IS success. Take a good look at your own situation right now - are you in harmony? Do you need to make some changes? Do you want to go and experience the family lifestyle in Africa to get perspective? You have the power. Make the decision.

It is no shame at all to work for money. ~ Africa

LESSON #5: BUSINESS IS ABOUT MAKING MONEY The entrepreneurs in Africa understand this - and they were so open and eager to learn more about it. At the workshop I delivered in Johannesburg, I had a room full of entrepreneurs who just didn't know what they didn't know. When we talked about having a strong sense of self-worth and valuing your products and services, I saw lightbulbs coming on. It is no different with my clients here. We ARE more alike than different. The conditioning and culture in Africa is very similar to our own when it comes to the money mindset. Once we change our core beliefs around money and wealth, we can change the world around us. Most entrepreneurs are in business because they have a passion for what they do. The thing to remember is that money touches everything! So, put aside your shame and start making lots of money because that is when you can truly make a difference. That is when you can come to Africa with me in 2016! Together, we are stronger. Remember that. (and it takes money to get to Africa!)

I have travelled around the world three times now and I have been to Africa five times. I am convinced that the business lessons I learn and know absolutely apply globally. I am also convinced that many of us need to travel more to get perspective - to learn - to listen - to make a difference in each other's world.

Mobile Marketing

The number of global mobile users officially surpassed desktop patrons in 2014. While the overtake is not surprising given the significant increase in consumers preferring the ease and compactness of using mobile devices for online activities, it does mean that many brands need to reconsider their operative model, specifically in regards to advertising.

Initially, companies introduced mobile into their marketing strategies as a traffic channel. Websites and email were redesigned to be mobile friendly so that in the event that a user happened to check their email or browse online with a phone or tablet, they could view the page that suited the screen size of their device.

Over time, brands began building apps to encourage even more engagement from users who preferred desktops as a platform for online browsing. However, mobile apps don't fit the business model of every brand and mobile devices can only store so much data, meaning users are selective over which ones they download. There are two low-risk ways a company can initiate their mobile campaign strategy without terminating their ongoing efforts in other channels.

Require Mobile Engagement

Many companies have ongoing campaigns that can be extended to require mobile engagement. For example, a brand trying to generate more app downloads can offer a 15% off coupon via email and a 20% off coupon if the purchase is made through the app.

Taco Bell and other food chains have incorporated this strategy into their ad campaigns by offering a free item for customers who order online via the mobile app. Consumers don't typically order meals on their phones, especially from fast-food venues, but the promotions have sparked an increase in mobile orders across the board. Although a large share of Taco Bell's customer base will continue to order on location, the brand is ahead of the game as consumer purchase behavior will inevitably evolve in the next few years and their app will already be operable and optimized. Plus, since they're initial campaign was wildly successful they can continue to force engagement with giveaways and exclusive promotions that only mobile users can enjoy.

Launching email and display advertisements that are only clickable on a touch screen can also elicit mobile campaign engagement. Users can view the coupon or banner on a desktop, but can only cash in on its value by using their mobile devices. T-Mobile recently ran a campaign in Austria that required users to hit a moving target on their phones. Once they hit the target, they were redirected to a page made especially for mobile users who could view the capabilities of their new product in a way desktop users couldn't appreciate. The campaign received over 600,000 views and experienced a CTR of 1.42%, almost twice the amount of engagement seen by the brands other ads.

Enhance the Mobile Experience

Enhancing the typical mobile experience with ad placement on commonly used apps is an easier, less-involved way of increasing mobile engagement. Many companies have developed mobile-optimized video advertisements to place on Pandora, SnapChat and Instagram so that users will see them anytime they use the app. These videos differ from the desktop version of video ads in that they automatically adjust to full screen. Although consumers have to watch the ad to get to their next destination, they can at least enjoy the advertisement in full-screen and high resolution. Similarly, Facebook and Twitter offer sponsor ad placement specific to device apps, which maximize exposure for brands attempting to gain a mobile audience. Facebook's video ads are formatted so that they automatically begin play when visitors scroll by them.

You Put Your Energy

Content creation is being bandied about nowadays, especially in the online marketing world. Each of us may have an idea of what "content" is, but you might be surprised at how many different things it is. It's about every single day when you sit down at your desk and put your fingers on the keyboard... what are you creating?

Articles

Blogs

Social media updates

Videos

Website content

Promotional materials (and this is a big catchall category: marketing emails, affiliate materials, speaker queries, graphics)

Your bio and other materials about you (think speaker sheet, media kit)

Operation manuals

Internal and external emails

Infographics

Worksheets

Exercises

Programs and the material your peeps in the program get

One-off educational materials

Webinars

And the list goes on

So, when you think about what you need to be writing and the content you need to be creating, it can be a long list. And it all seems as if it's important and needs to be done NOW!

How do you decide what to focus on?

First, coordinate your content creation with your short- and long-term goals. Set your goals, and then drill down to the actions to reach those goals. For example, if one of your main goals is to increase your database list by 250 subscribers this quarter, your actions might be to deliver monthly free webinars or do free speaking gigs. That means you'll be creating webinar presentations, promotional materials to plug those webinars, writing query emails or letters to get speaking gigs, and designing your talks.

Second, to keep yourself and what you do in front of people, have your foundational marketing in place. Decide (or refine) how you regularly communicate with your tribe and community, and then write the content for those regular communications. For instance, your regular communication might consist of a weekly ezine, twice-a-week blog posts, and regular updates on one or two (not all of them!) social media outlets.

Third, create fresh new content. Is there a workshop you want to teach? A new program you want to unveil? While it may not seem obvious, teaching a live workshop or a new program involves creating content.

Fourth, repurpose and reuse the content you already have. You don't have to constantly create something new; use the cool stuff you've already created. Think about using it differently (creating an infographic out of a five-step article) or packaging it with other content (a worksheet that becomes a bonus, or several articles that become an eBook).

Fifth, if you really have no clue about where to go, look at the graphic below. What is that one area that you get a little tingly feeling when you see it? Tingly as in... "Oh, I have an idea around that, and I soooo want to play with it!" See where your energy draws you in, and follow that energy. Good stuff will abound!

Creating content doesn't have to be this boring, stuffy, have-to-do-it kind of thing. It should be a way for you to pour your passion and creativity into a piece of content as well as to explore your particular sphere of expertise.