Given the skyrocketing amounts of internet traffic, getting your business to stand out has become a monumental task in itself. This is where Search Engine Optimization, or SEO, comes into picture. A critical part of any modern business, SEO helps businesses attract online traffic, helping them easily and cheaply maximize the efficiency of the traffic on their website.
The following is a list of tips to help your business increase its online presence, drawing new avenues of business -
* Register your site with all the search engines available, like Google, Ask, Bing, Yahoo and others.
* Develop an effective social media strategy. Not having a strong and constant presence on social media websites, like Facebook and Twitter, can be extremely detrimental.
* Ensure the inclusion of your keywords or keyword phrases in everything on your website, including test links, alternative text for images and the domain name.
* Have a domain name that contains your most popular target keywords or phrases. This enables your site to be found easily, adding to your search engine ratings and your site's preference among search engine bots.
* Consistent posts containing useful information and content will enable search engines to take note and promote your site accordingly.
* Fresh and useful content will also result in greater traffic coming to your site, thus promoting you in search results as well.
* As a rule of thumb, the simplest and clearest design makes it all the more likely that your site will be recommended by a search engine.
* Graphically intensive sites take more time to load, which may cause low bandwidth consumers to move to alternative avenues.
* Sharing a server with other sites that have been banned, or are known for spamming, will have an adverse impact on your search engine ratings.
* Another key point to keep in mind is boosting your site's Page rank. This is accomplished by developing content on your website which engages customers for a longer period of time.
* Linking up with relevant websites which will offer a link going back to your site (i.e. back-links) will also help enhance your Page rank.
* Submitting articles to online magazine websites can be extremely useful if they serve your website's target market. These articles are often archived, thereby allowing potential customers to access them even after a significant time lapse since its creation.
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